What's the stupidest gimmick ever for movie theaters?

There was a bizarre piece of live theatre
Somewhere in the middle of the film, as Driver’s Cesar is speaking to camera, the screen briefly went blank. There was a confused smattering of applause from those who thought it was all over – if only we’d been so lucky – but then, with the lights still down, a man ran onto the stage in front of the cinema screen from the wings, holding a long microphone. Would Francis Ford Coppola be coming on stage for an impromptu Q&A? Was this a stage invader who’d gotten tired of the film’s incessant sloganeering and was mounting a protest? Was there an urgent announcement that meant we all had to leave the screening immediately? No – it was part of the film.

Positioning himself on one side of the stage, and now lit by a spotlight, the man then faced Driver, now back on screen, and asked him a question, as if participating in some strange pandemic-era Zoom press conference. Driver answered, and the man then rushed off stage again. It was so odd, and felt so completely pointless that I didn’t know how to respond. I only hope that when this film hits cinemas in the UK (the release doesn’t yet have a North American distribution deal), this nonsensical component is replicated across the nation.