Tyler isn't cool. Tyler is a terrifying dirtbag maniac who is like the asshole bully in your school running for class president. He sounds cool. He looks cool. You might think he acts cool, until you see what's going on underneath. Tyler represents every bad instinct, every hurtful thought, every violent impulse. His "cool" is a sound byte meant to distract you from the awful things he means to do for no better reason than because he can. He's a sociopath. Ego unleashed.
I think he represents selfishness, and violence. He's anger and chaos and **** the world. He isn't about lashing out at authority, or trying to forge your own identity. He's about destructively acting out at everything you've labelled as hurtful, at everything that makes you a "victim", just so that you don't have to take real responsibility. Tyler isn't working from home because he's responsible, he's working from home because he's a terrorist bomber. Tyler isn't anti-materialistic because it's hip, or because he cares about workers or consumers, he's anti-materialistic because it justifies him blowing **** up. Tyler has no interest in you "thinking for yourself", he just wants to be the one telling you how to think. He's not anti-authoritarian, he's jealous that he's not the authority.
Tyler is literally the worst of modern humanity, rolled up in the grizzled, media fed vision of what a man "should" look like.
Tyler is nothing but a monster who gets carried away by impeding on other people's freedoms to justify his own ideals. He forces a store clerk to have a renewed appreciation for life, but completely ignores the possibility that he could have induced some serious PTSD that could negatively affect this man for life. He inspires men of fight club to feel free and instinctual, only to then mentally manipulate them into his slaves and make them think/believe in only his own words and ideas. These men cant even think for themselves at the end and they worship Tyler like a God instead of worshiping their own self worth and ideals. Tyler is a terrorist with a God-like superiority complex, which is a bad thing and a contradiction to his own ideals of human beings.
that poor clerk and those people he took their IDs, Tyler is like "I just made him appreciate his life more!" No, asshole, you just gave the poor guy crippling PTSD for the rest of his life. Don't think that clerk did get to vet school. Probably suffered from PTSD, then became an alcoholic.