When we express a preference for French holidays, German cars, or Italian opera; when we instinctively trust the policies of the Swedish government, comment on the ambition of the Japanese, the bluntness of the Americans or the courtesy of the British; when we avoid investing in Russia, favor Turkey's entry into Europe or admire the heritage of China and India, we are responding to brand images in exactly the same was as when we're shopping for clothing or food.
But these are far bigger brands than Nike or Nestle. They are brands of nations.
-Simon Anholt, author of Brand America and Co-Founder of the Anholt-GMI Nation Brands Index
Link to
Anholt-GMI Nation Brands Index homepage