fbaezer wrote:As usual, I agree with Joe from Chicago.
Are you sure you want to admit to that?
fbaezer wrote:Football (soccer) is quite sellable on TV.
1. Except for national teams, most clubs have commercial announcements all over their uniforms.
Americans have, I think, some ingrained prejudices against advertisements on uniforms (does anyone remember the big stink when a movie studio wanted to put "Spiderman II" logos on the bases in major league baseball?). Of course, NASCAR drivers and their cars are covered with ads, so I think the prejudice only extends to team sports. And we certainly would never go so far as to name the teams after their corporate owners, like they do in Japan, but that hasn't stopped companies from buying the naming rights to the stadiums in which the teams play.
Soccer's problem isn't that it won't work on tv (it works everywhere else), the problem, as I see it, is that soccer missed its chance to be America's sport over a century ago. Just when soccer, as a professional team sport, was establishing itself in Europe (around the end of the nineteenth century), baseball was already well-established in the United States as
the summer game, and football was rapidly becoming firmly established as the autumn game (in high schools and colleges initially, as a professional league in the 1920s). Unlike in Europe, where there were relatively few competitors to soccer as a team sport, in the US the field was already fully occupied. There was, in other words, no room for soccer.
(As an extended aside: soccer enthusiasts have less to complain about, in this regard, than lacrosse fans. Lacrosse, after all, is indigenous to North America and has been played here longer than any other team sport. But lacrosse never really caught on either, even though there is a
professional lacrosse league. Comparisons between the two might be instructive.)
In order to fit soccer into the scene, it now needs to be perceived as a
better alternative than an established sport (most likely baseball, since, in the US, soccer plays its season in the summer). And right now, it's not the tv networks that perceive soccer to be inferior (they'll broadcast anything -- witness the "X Games"), it's the
public that clearly prefers baseball.
So if soccer is to catch on, it needs to draw fans away from baseball, and right now I just don't see that happening. Currently, it's quite likely that more people
play soccer (or played it as kids) than play baseball, but that level of participation has not led to a commensurate level of interest in the professional game: soccer kids, in other words, don't grow up to become soccer fans. Frankly, I think that's because many people find soccer a much more enjoyable game to play than to watch (I feel the same way about golf and bowling).
In any event, soccer needs to put a product out there that will turn baseball fans into soccer fans. So far, and for whatever reason, soccer has failed to do that.