That was in 1962.
During WWI and WWII they were throwing them at enlisted men. They got smokes every day in their rations.
Same with Coca-cola.
Sugar and nicotine....wowsers.
The soldiers not only smoked the cigarettes and drank the Coke themselves, but gave them out to the people of the country they were in, to create goodwill (and buy whatever items and services they wanted)
Both cigarette companies and Coca-Cola both very carefully orchestrated this opportunity for themselves.
General Eisenhower requested Coke build 10 bottling plants in Europe. When the war was over, people were hooked on Coca-cola, and more plants were built. I'm sure Eisenhower and Coke worked together on this, and he got a big piece of the action.