That growth rate will significantly impact the Saudi apparel market in general, and the lingerie market in particular which is expected to bounce back to $41 million by 2000. [..] American companies account for the lion share of a segment of the lingerie market, namely women=s singlets, undershirts, slips, panties, pajamas, and negligees. Moreover, American brands have a well-defined market segment catering to the mid-to high-end of the market. The United States was the second largest country supplier of women=s underwear and lingerie to Saudi Arabia representing an average 11 percent of the import market. [..]"
That's why America didn't go after the Saudis after 9/11 ... too much at stake in lingerie exports ...
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Bearing in mind that 60 percent of Saudi population are in their teens and that most of them have traveled abroad, the Saudi market for lingerie and dessous has become increasingly sophisticated and trendy. One example was the rush for push-up bras (wonderbra) and bras with underwires. Moreover, Saudi teenagers like everywhere else in the world, rushed for bustiers, and for bustier-shaped dresses. On top of that, field research has revealed that many teenagers opt for smaller bra sizes in order to have a more appealing 'look'.
