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Thu 4 Feb, 2016 12:21 pm
So I am extremely new to Facebook Ads, just discovered it tonight actually. I have a website I am wanting to promote to a specific audience but to test the waters I must start with a small budget. (Also, I'm just broke) so if I narrow my audience down to a very specific niche of say 150,000 people (random number) but I only start with a $10 budget, and say I bid 0.50 cents (I know it will not necessarily always be that price but lets just say it will be) then even though I have the potential to reach 150,000 people, my budget will limit me to only 20 ads right? That's how I am understanding it anyway. So really to reach out to a whole lot of people, you got too spend a crap ton of cash! Or am I seeing this wrong?
@KilowattQ,
Payment is per click. Send it out to a trillion people for all Facebook cares. 20 clicks (per your hypothetical budget) and the ad is done.
Hint: limit your audience to as close as you can get it to your target demographic. E. g. if you are selling high-end dresses, limit your ad to women, with higher incomes and potentially between the ages of 30 and 50 or so as they would be more likely to be working.
@jespah,
Thank you so much! Ive been so confused on that and couldn't find an answer anywhere! Thats really good to know!! Thanks again!
@KilowattQ,
Oh, my pleasure. I only recently figured 'em out m'self. Google ads work pretty similarly.
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