@JonathanCarling,
It has to do with how the pages are described and categorized by the people who run those pages.
I run some pages and there are choices that have to be made. Hence Fearne's page is probably designated in some other way.
Not every page owner understands well how to do this, or they could be trying to reach a different set of users. Hence the way you, personally, would categorize this page might not be how the owner does or would want to.