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optimization differences for google and yahoo

 
 
Reply Sat 3 Jul, 2004 07:41 am
Can someone give a brief breakdown of the optimizations for both are different or how to optimize a site for both? in the past two days I had 150 hits from google but 22 from yahoo. should I do something for yahoo or what?
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Type: Discussion • Score: 2 • Views: 2,025 • Replies: 10
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Craven de Kere
 
  1  
Reply Sat 3 Jul, 2004 07:46 am
Ideally your optimization should be able to target both. You only need to target specific engines in very competitive situations in which you have perfect SEO and limited queries you are targeting.

It is normal to get around 70% google and around 8% Yahoo, so your stats are about standard.

The difference is largely due to their search traffic differences.
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khisanthax
 
  1  
Reply Mon 5 Jul, 2004 08:41 am
should I do anything to increase for yahoo or just leave my focus as is?
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khisanthax
 
  1  
Reply Mon 5 Jul, 2004 08:49 am
I have to ask: how did you do the links for the words that's advertising? I believe it's automatic, correct??
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Craven de Kere
 
  1  
Reply Mon 5 Jul, 2004 11:52 pm
khisanthax wrote:
should I do anything to increase for yahoo or just leave my focus as is?


Unless you can identify a certain quirk particular to Yahoo that is helping a competitor rank above you you should not need Yahoo-specific SEO.

Quote:
I have to ask: how did you do the links for the words that's advertising? I believe it's automatic, correct??


Yes, it's done with javascript and it is a program called IntelliTXT from Vibrant Media.
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khisanthax
 
  1  
Reply Tue 6 Jul, 2004 11:05 am
did you have to modify it to fit with phpbb?
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Craven de Kere
 
  1  
Reply Tue 6 Jul, 2004 11:10 am
What do you mean?

I had to modify the phpbb software to do so. But the program required no modifications.
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khisanthax
 
  1  
Reply Tue 6 Jul, 2004 11:14 am
I mean, was it a simple integration or did it require some work to make it "fit"?
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Craven de Kere
 
  1  
Reply Tue 6 Jul, 2004 11:29 am
Pretty simple.

But it only has specific channels (e.g. computing) available and I'm not sure that your site would qualify for the ones they have.

When they expand maybe they'll become more inclusive.
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khisanthax
 
  1  
Reply Tue 6 Jul, 2004 02:00 pm
oh, so you don't program your own adds then? they do it for you, a service?
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Craven de Kere
 
  1  
Reply Tue 6 Jul, 2004 02:08 pm
Basically, I put the tags on and target the channels per forum, and the script does the rest. Heck you can see how if you view the source and follow the code.

The targeted text is wrapped in divs, the script fetches a list of kewords and rewrites the enclosed (in the divs) text with the ads.
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