Yahoo introduces search phrase matching

Reply Mon 14 Jun, 2004 12:45 pm
I just noticed a change in Yahoo's searches, they have phrase matching for certain queries.

For example, in a search for books it will show:

Also try: books online, free books, used books, children books More...

This is a form of stemming through phrase match and can have an immediate effect on finely tuned keyword calculations (for e.g. people using Overture advertising, this would broaden the queries on Yahoo).
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