appealing image more important than the reality behind it?

Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image?

For most of the past fifty years, the increasing development of liberal economy and democracy, along with the dramatic advancement of technology, have furbished people with so many choices in all aspects of their lives that they are confused about how to chose, and the quick rhythm of modern life leave no enough time for people to investigate more detailedly when they make a choice. Therefore, an appealing image has become very important for a product, a person, a political idea, and so on, to catch more eyes of people. However, only an inviting/attractive/ fascinating appearance could go nowhere but trick people for a while, when they debunk the brilliant surface with poor reality behind it, they will cast it away immediately.

Undoubtedly, a good image is always important, as we know, a beautiful girl always has more pursuer. In modern society, especially in commercial fields, the importance of an appealing appearance is dramatically increased, because the consumers' first sight of one product has considerable influence on their purchasing pattern. This is why companies attach much importance to the design of the configurations and packages of their products. Assume a simple scenario, if one is hungry and need some chocolates, he enters a supermarket and finds several brands of chocolate, for the same rate of price that he can accept, which brand he would take? Commonly, he would take the one with most exquisite package, because when there is no other reference, better package means better quality. Moreover, the companies could go further by exhibiting an inviting expression to assure the consumer that their product is more valuable, better quality more credible. So advertisement is necessary in marketing activities and generally really efficient, especially on those who approach one kind of products for the first time. Similarly, an attractive image could make people in communicative activities have more chances to be know, and win more proponents for political candidates.

However, only bearing tawdry appearance could contribute nothing to the improvement of the society and people would not allow the exhibitors enjoy their benefits without real content to match the fascinating images. If a housewife follows the advertisement and spends one dollar to buy a brand of soap with delicate package, but find out it dose not work well in washing, she would never buy it again and she will tell her friends and neighbors about this, then they all would not buy this brand of soap. In the case of job seeking, even one gain the position by a good expression in interview, if he would not perform competently at this position, he would be fired soon. In the same way, political leaders would easily lose their supporters as long as they do not really perform as good as they claimed to do. Therefore, we should not care only about the faces of things, the true content and reality are more important.

In sum, appearance is part of the whole thing, we should create an appealing image to make things more attractive, while to cover really good quality and perfect content behind the surface is our real task, for it is the products in the package that serve the demand of people's life, it is the hearts and characters of one's friends that company with him in his life; and it is the policies and instruments of the political leader that improve the condition of the society and make people live better.