@hawkeye10,
Quote:retire or fall on her sword, be the poster child for the reformed southern rebel, them be the choices.
One choice she's made, that I find questionable, is that she's agreed to show up Wednesday morning on the Today show for the interview she dodged last Friday.
I think she needs to shut up for a while, and let some of this publicity blow over--her 3 video apologies last week only made matters worse for her. She's not a very articulate or insightful person, and she's not the best spokesperson for herself at the moment. I think she'd be better off relying on carefully crafted written statements, on her behalf, coming from her lawyers or PR people, than doing that Today interview. For her sake, I hope I'm wrong, and that she manages to redeem her reputation, or helps to salvage her business empire, when she does that Today interview Wednesday. But she's got to be very careful about what she says because she's still involved in that lawsuit.
I think the best thing she could do would be to tell her defenders to stop rationalizing and excusing her actions, to stop defending her use of any racial epithets, or her telling, or acceptance of, derogatory statements or jokes aimed at minority groups like blacks, gays, Jews, etc., the groups she's said are what "all jokes" are about. She's got to tell her own defenders that they are wrong to support her, or try to excuse her, for doing such things, and that they should stop. That, I think, would help to start wiping some of the tarnish off her brand image, because it would mean she's taking control of the situation by trying to use it as a teachable moment for even her own fans. If she truly feels her own behavior was inexcusable, she's got to tell her supporters to stop excusing and defending it.
Let her tell her fans to continue to show support by buying her cookware products, visiting her restaurants, reading her magazine, buying her cookbooks, etc. but
not by defending the behavior, speech, or patterns of thought, that she's not going to excuse in herself. That would be a powerful message for her to send, and one that would show some true awareness and consciousness-raising on her part. Then she can put forth a strategy to help her move past this chapter, and become a force for good, like visibly supporting brotherhood causes, or anti-discrimination groups, or by creating a model workplace environment in all of her businesses.
But, right now, I don't think she should continue to try to explain herself, and make more apologetic videos, or give national interviews, like the Today show. We'll see how she does Wednesday. Maybe she can pull a rabbit out of a hat.