@saab,
I respectfully disagree Saab.
In the arts the reputation makes the name. Pink Floyd is a stupid name if you have no concept of the artist it refers to.
PQs audience will either start out word of mouth, or by people who like that sort of thing scanning 'what's on' sections of their preferred media. The name will reflect the altitude of the brow it's aimed at. So if you're looking for something edgy you won't go to the Hackney Players' production of 'Pyjama Party'.
And most people go to a play and couldn't tell you who put it on. As for job seekers, well if they're looking for work by theatre company names they know it's going to be a long day - besides wouldn't they search for 'Theatre Companies' (again in their media of choice, Yellow Pages to Google) then see all the weird names.
A minor quibble I grant you.