Linsanity

At ESPN we are aware of three offensive and inappropriate comments made on ESPN outlets during our coverage of Jeremy Lin.

Saturday we apologized for two references. We have since learned of a similar reference Friday on ESPN Radio New York. The
incidents were separate and different. We have engaged in a thorough review of all three and have taken the following action:

• The ESPN employee responsible for our Mobile headline has been dismissed.

• The ESPNEWS anchor has been suspended for 30 days.

• The radio commentator is not an ESPN employee.

We again apologize, especially to Mr. Lin. His accomplishments are a source of great pride to the Asian-American community,
including the Asian-American employees at ESPN. Through self-examination, improved editorial practices and controls, and
response to constructive criticism, we will be better in the future.

Landsdowne Road, an Irish pub in the Hell's Kitchen section of New York,
announced it was changing its name to LINsdowne Road...

Ben & Jerry's, the iconic ice cream brand famous for flavors borrowed from all bands of the culinary spectrum,
has apologized for including fortune cookies in its "Taste the Lin-Sanity" frozen yogurt sold at a Harvard Square
location in Boston.

Local Ben & Jerry’s officials have apologized to customers offended by a limited-edition frozen yogurt flavor
paying tribute to New York Knicks hoop sensation Jeremy Lin, after fortune cookie pieces were included in the
initial recipe.

Pints of “Taste the Lin-Sanity,” which contained vanilla frozen yogurt, lychee honey swirls and a fresh-baked
waffle cookie, sold out at the company’s Harvard Square location over the weekend.

“On behalf of Ben & Jerry’s Boston Scoop Shops we offer a heartfelt apology if anyone was offended by our handmade
Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail
from one of our fine, local universities and we are huge sports fans,” Ben & Jerry’s officials posted on the company’s
local Twitter and Facebook pages. “We were swept up in the nationwide Linsanity momentum. Our intention was to
create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a
local Harvard graduate. We try [to] demonstrate our commitment as a Boston-based, valued-led business and if we
failed in this instance we offer our sincere apologies.”