Do you know anyone with kids or have kids been around to see JJ. What kind of questions did/do they ask?
What is the purpose of the books, the moral of the story? Is is about animal cruelty and how an animal can be saved? or that JJ is special?
If it's a series, each book can bring in aspects of his history in a bits and pieces and mix it in with why he's special.
I think you should also add in your history, how you were the longest expectant mother to be. ever.
how you didn't expect the Mule and the lessons he's taught you.