@OmSigDAVID,
Quote:What evidence have u of this ??
http://en.wikipedia.org/wiki/Product_placement
Tobacco
Tobacco companies have made direct payment to stars for using their cigarettes in films. Documentation of $500,000 in payments to Sylvester Stallone to "use Brown and Williamson tobacco products in no less than five feature films" [25][26] is accessible online as part of the Legacy Tobacco Documents Library.[27]
The James Bond film Licence to Kill featured use of the Lark brand of cigarette and the producers accepted payment for that product placement. The studio's executives apparently believed that the placement triggered the American warning notice requirement for cigarette advertisements and thus the movie carried the Surgeon General's Warning at the end credits of the film. This brought forth calls for banning such cigarette advertisements in future films. Later releases of License to Kill, especially for video and television releases, had the Lark pack replaced with a similar-looking, generic pack. Most movies, such as the youth-targeted "Ramen Girl," which has a product-placement for Marlboro cigarettes, omit the Surgeon General's Warning.
Reviewing previously secret tobacco advertising documents, the British Medical Journal concluded:
The tobacco industry recruits new smokers by associating its products with fun, excitement, sex, wealth, and power and as a means of expressing rebellion and independence. One of the ways it has found to promote these associations has been to encourage smoking in entertainment productions.1 Exposure to smoking in entertainment media is associated with increased smoking and favourable attitudes towards tobacco use among adolescents.
While the tobacco industry has routinely denied active involvement in entertainment programming, previously secret tobacco industry documents made available in the USA show that the industry has had a long and deep relationship with Hollywood. Placing tobacco products in movies and on television (fig 1Go), encouraging celebrity use and endorsement, advertising in entertainment oriented magazines, designing advertising campaigns to reflect Hollywood glamour, and sponsoring entertainment oriented events have all been part of the industry's relationship with the entertainment industry.
How the tobacco industry built its relationship with Hollywood, BMJ 2002[28]
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http://legacy.library.ucsf.edu/tid/hlm56b00
ASSOCIATED
FILM
PROMOTIONS
An AFP. inc. Company
June 14, 1983
Mr. Sylvester Stallone
1570 Amalfi Drive
Pacific Palisades, CA 90272
Dear Mr. Stallone:
In furtherance of the agreements reached between yourself and Associated Film
Promotions, Inc. representing their client Brown &• Williamson Tobacco Corp. (B &
IV), I wish to put in summary form the various understandings and details regarding
B &' W's appearances and usage in your next five scheduled motion pictures. B A. W
is very pleased to become associated with the following schedule of films and to have
you incorporate personal usage for all films other than the character of Rocky Balboa
in Rocky IV, where other leads will have product usage, as well as the appearance
of signage (potentially ring).
The following is the current list of the next five (5) minimum films for B & W's
appearance. It is understood that if production committments change the order or
appearance of any of the group of films to be released. B & IV will appear in a substituted
film. The only non-appearance for B &' W will be by mutual consent of both parties
in which case another Sylvester Stallone movie will be arranged for substitution.
The initial schedule of films is:
A). Rhinestone Cowbov D). 50/50
B). Godfather 111 E). Rockv IV
C). Rambo
In consideration for these extensive film appearances of B & W products, Brown and
Williamson agrees to forward to Robert Kovoloff and Associated Film Promotions.
Inc. their initial deposit to you of Two-Hundred-Fifty-Thousand Dollars ($250,000.00).
This represents a f i f ty percent (50%) deposit of the total financial committment by
B & W. The subsequent Two-Hundred-Fifty-Thousand Dollars ($250,000.00) is agreed
to be forwarded in five (5) equal payments of Fifty-Thousand Dollars (S50,000.00) each
payable at the inception of production of each participating film.
On behalf of our client Brown 6: Williamson Tobacco Corp., we wish to thank you for
this long term committment, and look forward to each release from the excellent
schedule of films that they will participate in.
Verv trulv vours,
James F. Ripslinger
Senior Vice President
JFR:jap
^"Cc: James Coleman, Brown & Williamson Tobacco Corp.
10100 Santa Monica Blvd. • Suite 495 • Century City. California 90067 • (213)553-4522
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http://legacy.library.ucsf.edu/action/search/basic?fd=0&q=movies&df=er&c=at&c=ba&c=bw&c=ca&c=ct&c=da&c=ll&c=lm&c=mg&c=mm&c=pm&c=py&c=re&c=rj&c=ti&c=ub&c=us
. CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA
Date 19900000/E
Type NOTE, NOTE
Bates 2026172931
Collection Philip Morris
Pages 1
Added Ind. 19980605 (June 5, 1998)
<ocr>CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA pgNbr=1 </ocr>
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2. CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA
Date 19900531 (May 31, 1990)
Type REPT, OTHER REPORT
Bates 87647187
Collection Lorillard
Pages 1
Added Ind. 19980605 (June 5, 1998)
<ocr>CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA pgNbr=1 </ocr>
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3. CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA
Org. Author MOVIES US
Date 19900000/E
Type REPT, REPORT, OTHER
Bates 2026172505
Collection Philip Morris
Pages 1
Added Ind. 19990524 (May 24, 1999)
<ocr>CAMEL ADVERTISEMENTS APPEARING IN MOVIES USA pgNbr=1 </ocr>
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4. ANNOUNCING: TRUE FILTER CIGARETTES AND TRUE FILTER CIGARETTES - MENTHOL
Org. Author LOR, LORILLARD
Date 19661019 (October 19, 1966)
Type PROM, PROMOTIONAL MATERIAL
Bates 95584180/4181
Collection Lorillard
Pages 2
Added Ind. 20020409 (April 9, 2002)
that will reach thousands of consumers. pgNbr=1 • ADVERTISING SUPPORT TRUE FILTERS and TRUE FILTERS-MENTHOL • NETWORK TELEVISION - TRUE Cigarette commercials will be telecast on our popular network television shows - NFL Football Tuesday Night Movies Dean Martin Show Man From U.N.C.L.E. Thursday Night Movies Friday Night Movies Big Valley Saturday Night Movies NATIONAL MAGAZINES - insertions are also scheduled for TRUE Cigarettes in the following major national magazines
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5. No Title
Org. Author PMUSA, PHILIP MORRIS USA
Date 19990305 (March 5, 1999)
Type LETT, LETTER
Bates 2084104616
Collection Philip Morris
Pages 1
Added Ind. 20020719 (July 19, 2002)
0 PHILIP MORRIS U.S.A. 120 PARK AVENUE, NEW YORK, N.Y. 10017 • TELEPHONE (917) 663-5000 • March 5, 1999 Ms. Jackie Shockley WHITE'S GUIDE TO THE MOVIES P. O. Box K-46 Richmond, VA 23288 Dear Ms. Shockley: Thank you for the media information you sent on WHITE'S GUIDE TO THE MOVIES. We have reviewed the information you submitted and unfortunately, it does not meel our brand objectives at this time. Thank you for bringing your vehicle to our attention. Sincerely yours, d&o i
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6. MOVIES USA MAGAZINE: TARGETING YOUTH WITH CIGARETTE ADVERTISING.
Author COALITION;ACS;AMERICAN HEART;AMERICAN LUNG
Date 19900531 (May 31, 1990)
Type LETTER
Bates 508086730/6731
Collection RJ Reynolds
Pages 2
Added Ind. 19980227 (February 27, 1998)
<ocr>Coalition on Smoking OR Health 1607 New Hampshire Avenue, N.W., Washington, D.C. 20009 (202) 234-9375 STEERING COMMITTEE Scott 0. Ballin, Chaimun American Heart Association (202) 822•9380 Alan C. Davis American Cancer Society (202) 546-4011 Fran Du Melle American Lung Association (202) 393-1260 Movies USA Magazine: Targeting Youth with Cigarette Advertising STAFF DIRECTOR Matthew L Myers Asbill, /unldn, Myers & Buffone ASSISTANT DIRECTOR Clifford E Dousias Asbilt, Junkin, Myers &
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7. Movies USA Magazine: Targeting Youth With Cigarette Advertising
Author Coalition On Smoking OR Health
Date 19890000
Type Letter ; Correspondence
Bates 980125833/5834
Collection American Tobacco
Pages 2
Added Ind. 19981123 (November 23, 1998)
<ocr>Coalition on Smokin OR Health New Hampshire Avenue, N.W., ashington, D.C. 20009 1607 me.x.nMn„4,.~Iwm nYnG'e,N .1n„kn C.nen 5¢Mry Ma SM 01, INb/K„]4 iWft m ^~~~ (202) 234-9375 Movies USA Magazine: TafgeUng Youth with Cigareue Advergsing •NR IuMM MRn 4 W,bne CIiXUN r. wwN. •GT.IUNIn. M,m 6 W,b- Movies USA Magazine: Movies USA premiered in March 1989. It is distNbuted monlhIy, without charge, by ilve of the largest movie theater chains In tha Uniled States
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8. Movies.
Date 19851120 (November 20, 1985)
Type REPORT
Bates 504105946-504105951
Collection Research
Pages 6
<ocr>MOVIES 50410 5946 1 pgNbr=1 MOVIES CATEGORY Movi es Exami ned o Top five movies of the year for each of the past ten years in terms of box-office receipts o Top five movies of the past twelve months in terms of box office receipts o Popular films/themes judgmentally appealing to the younger crowd (i.e., high adventure, horror flicks) I 73737D.23fs/A162 Lh6s OihOl~ pgNbr=2 FINDINGS/COMr1QN THEMES o Generally speaking, the most popular films among younger smokers fall into six themes areas: 1
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