@kennethamy,
When YOU say "unicorns" what you are talking about is
your relationship with the concept "unicorn". Like me, you presumably have a relationship involving "positive visual image", "negative materiality", etc such that you don't
expect to see one in a zoo. Consider however a young child and his relationship with "Santa". Consider too a scientist and his relationship with "electrons" or even "atoms" (which nobody has ever seen).
Try taking off your "naive realist" hat. and investigate the history of terms like "the humours of the body", "phlogiston", the "luminiferous ether" etc . Was the use of such terms "word magic" or was it about social paradigms (semantic networks) in the sense of Kuhn and a shifting zeitgeist ? Isn't it self-evident, irrespective of recent support from physics, that observer and observed are two sides of the same coin ?
The fact that we operate on a daily basis
as though there were "an objective reality" is a pragmatic position at the same level of thinking such as that of "the sun circling the earth" for everyday purposes (for all except astronauts), in accordance with the words "sunrise" and "sunset".