panacea
 
Reply Tue 24 Mar, 2009 04:10 am
Hi

I just joined and my names Maria.

I just got a collection of my short stories published but its a small local publisher so am now looking for ideas to market it.

As of now its only word of moth so if you have any ideas please tell me.

Cheers
Sarah
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Type: Question • Score: 0 • Views: 654 • Replies: 4
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rosborne979
 
  1  
Reply Tue 24 Mar, 2009 05:21 am
@panacea,
Figure out who the most likely buyers are and then pick the most cost effective way to make them aware of the product. Marketing.

Who is your audience?

panacea
 
  1  
Reply Tue 24 Mar, 2009 05:38 am
@rosborne979,
Well they are mystery stories.
Youth mostly...
rosborne979
 
  1  
Reply Tue 24 Mar, 2009 06:32 am
@panacea,
You have a standard marketing challenge. You should probably read up a bit on basic marketing strategy.

You have two choices, spend money to market or spend your own time (and skills). There are LOTS of choices.

Usually you start by understanding who is most likely to buy your product and then trying to understand their habits so that you can get yourself in front of them somehow.

You also need to understand your business model. You need to construct a price point for the product (your book) which exceeds the expense of selling it. Much of this depends on volume of sales, which is something you can't predict easily. It's a challenging process.

Good luck.

0 Replies
 
Ragman
 
  1  
Reply Tue 24 Mar, 2009 10:01 am
Sorry..but the fact that you have a publisher says something to me. Isn't it THEIR job to market your work? What am I missing?
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