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Fri 25 May, 2007 06:34 am
Quote:Straying power
May 24th 2007
From Economist.com
GATHERING reliable data on sex is notoriously tricky. Two years ago Durex, a company that makes contraceptives, surveyed more than 300,000 people in 41 countries, asking them about their sexual habits. The intriguing results suggest that Turks are the least faithful to their partners while Israelis are the least likely to stray. On average, around the world, one-in-five people has affairs, with Americans (deterred by the film Fatal Attraction?) and Britons slightly less likely to cheat and the French and the Nordics more likely to do so. Of course, the survey may just as well be a measure of varying levels of honesty in the different countries.
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Wow those Turkish are horn dogs.
results suggest that Turks are the least faithful to their partners
or the most likely to make it up to enhance their reputation.
durex have probably identified a market trend they think they can take advantage of with a little pushing and are doing the background work.
Long term marketing that cant be sustantiated or checked up on.