Well, if the idea is to convince others, a good starting point would be to concisely formulate the major precepts of your proposition, then work toward developing and expanding each of those precepts in clear, logical manner, with attention paid to likely potential objections and suitable counters to those objections.
An old, only partly tongue-in-cheek formula for effective persuasive exposition runs something along the lines of:
"Tell 'em what you're gonna tell 'em, tell 'em how you're gonna tell it to 'em, tell 'em why you're telling 'em, tell 'em point-by-point what you wanna tell 'em, tell 'em again why you told it to to 'em, and finally tell 'em what it was you told 'em, what it means, and why it means that.
Then, be ready for questions."
Oh, and welcome to A2K - hope ya have fun here - most of us manage to - mosta the time