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Sat 18 Nov, 2006 09:24 am
China's carmakers muscle competitors
http://www.iht.com/articles/2006/11/17/business/wbcar.php
Quote:TAIZHOU, China: With sales soaring for cars of every size and shape, China will pass Japan as the second-largest vehicle market this year, after the United States. But the Chinese market still may not be big enough to support all the homegrown manufacturers as well as the foreign automakers trying to do business here.
China has more car brands now than the United States, as companies like Fiat and PSA Peugeot Citroën compete with General Motors, Ford, DaimlerChrysler, Toyota and Nissan in joint ventures with Chinese companies.
But while car sales in China have climbed this year, automakers have increased their output even faster, causing fierce competition and a slow erosion in prices - even for top- selling models like the Buick Excelle and Hyundai Elantra.
As executives of the world's multinational automakers fly to Beijing for the auto show that will open there Sunday, they are particularly watching the growing competitiveness of Chinese manufacturers, who have been steadily gaining market share over the last several years and are expected to continue doing so.
Another nail in the coffin of the American auto industry.
If the domestic manufacturers learned how to be innovaters instead of followers, and learned how to stop making sh!tboxes, it wouldn't be a problem. Lincoln/Mercury...what a great brand. Let's base our new Lincoln luxury car off a $17K Ford Fusion platform.
Regardless of all the other factors we can not compete based upon price.
In the short run, China domestic carmakers are not competitive to those foreign auto giants, but they have their own customer-class, that is why they can survive. In China, the fact is the poor usually buy domestic brand car, while the rich buy foreign brand car, and this is not going to be changed in the short run. But in the long run, China domestic carmakers will perform better than their foreign rivals, but the premise is China domestic carmakers should go through a series of big merger and acquisition, let those mass small carmakers be eliminated, and foster a well-known brand of their own.