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Marketing soles to save souls

 
 
Reply Sat 5 Aug, 2006 04:50 am
More than 400 vendors packed the Colorado Convention Center in July to showcase the latest accessories for the Christian lifestyle. Many of the items put a religious twist on unexpected products?-marketed as means to reach the unsuspecting and unsaved.

Follow the Son flip-flops, for instance, have patterned soles that leave the message "Follow Jesus" in the sand.


http://i1.tinypic.com/23qxmgx.jpg

Footwear is just one of many items vendors tout as way for Christians to spread the gospel.
There are Christian health clubs, Christian insurance agencies and Christian tree trimmers.

Related Tribune Newspapers: Los Angeles Times report
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