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Confusing poster at Manchester's tram platform covered

 
 
Reply Tue 7 Mar, 2006 02:10 am
Quote:


http://img210.imageshack.us/img210/9209/clipboard34gq.jpg

This is no play station, warn Metrolink bosses

By Clarissa Satchell

Metrolink has been forced to cover up a poster on a tram platform reading: "Take a running jump from here".

The poster, advertising Playstation, was spotted by a railway worker and Metrolink was ordered to take it down for fear it could encourage people to leap on to the line.

Metrolink says the poster was the responsibility of JC Decaux, which is in charge of billboards at the station, and they were told to cover it up as soon it was realised what it said.
The poster, on the platform in the underground station at Picadilly, was covered over with tape ans due to be taken down today.

A spokesman for Network Rail, which runs Piccadilly station but not the Metrolink platform, said: "An employee spotted it and said it was a bit inappropriate.

"The message goes completely against our safety messages, particularily because Playstation is aimed at youngsters and we are constantly telling them not to trespass.

"We don't have this poster anywhere in the station itself because we are very careful about the safety messages we put out and wouldn't want anything to contradict that"

There have been several incidents where people have been hit by Metrolink trams in recent months.

Most recently, a 60-year-old woman needed hospital treatment after being hit by a tram in Piccadilly Gardens.

A spokesman for Metrolink said: "AS soon as we were told about this we contacted JC Decaux. We told them the message was inappropriate for that location and they covered it up quickly."

A spokesman for JC Decaux said: "We leave it to Metrolink and the Advertising Standards Agency to decide whether something is appropriate, that's isn't our role."

Sony, which makes Playstation, said they did not want to comment.


source: Manchester Evening News, 1rst Tuesday Edition, Tuesday, March 7, 2006, page 3
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Lord Ellpus
 
  1  
Reply Tue 7 Mar, 2006 02:32 am
These bleedin' stupid advertising nerds, really have a lot to answer for sometimes.
....and what was the rail company thinking of in allowing this poster in the first place?
This is not long after a young Asian woman, unhappy with her arranged marriage, jumped in front of a train.

Her mother, because she felt responsible and because the loss of her daughter was unbearable, jumped at the same spot a short while after.

Of course, the advertising guys don't care to think about this sort of thing when they are having a "brainstorming" session.
0 Replies
 
Eva
 
  1  
Reply Tue 7 Mar, 2006 09:32 am
Also because the average age of most of these ad agency people is mid-to-late 20s.
Most burn out before they reach 30. Limited life experience = poor judgment (too often, I'm afraid.)
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Noddy24
 
  1  
Reply Tue 7 Mar, 2006 01:39 pm
I can't see the harm in the ad, but I'm looking from 3000 miles away.

Is the point to get to Manchester or to use Manchester as a touring base?
0 Replies
 
Setanta
 
  1  
Reply Tue 7 Mar, 2006 01:42 pm
Playstation is a video game platform, an console with which the games are played. The Manchester locus has no bearing on the ad . . .
0 Replies
 
Walter Hinteler
 
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Reply Tue 7 Mar, 2006 02:40 pm
That's about and because of the "running" and "jumping" in the underground tram station, Noddy, and because there have been some tragically serious incidents recently due to such.
0 Replies
 
Walter Hinteler
 
  1  
Reply Sat 11 Mar, 2006 02:58 am
http://img109.imageshack.us/img109/600/zwischenablage028is.jpg
0 Replies
 
 

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