Give explicit, clear directions to tourists, or slightly misdirect them (Hey! They'll get to see more of your town, probably a part they would never visit!)
I'll never intentionally misdirect people asking for directions. But i find it difficult just to give explicit directions.
Read a large history book, watch a documentary series on the subject, or wait until Hollywood Studio turns the event into an Oscar baity blockbuster movie?
You receive a windfall... do you make up a party of your friends and take them out for a lovely meal. or keep your boodle, and count it over and over and over