Snowclones, memes, and you!

Reply Sun 27 Feb, 2022 05:12 pm
A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from journalistic clichés that referred to the number of Inuit words for snow.


A snowclone is a fill-in-the-blank template based on a familiar, often elderly phrase, such as “To X or not to X” or “This is your brain on X.” Journalists adore snowclones, especially in display text.


What's your favorite Snowclones?
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