Dictionary Defintion of 'Cult' [from Merriam Webster dictionary www.m-w.com]
Function: noun. Usage: often attributive. Etymology: French & Latin; French culte, from Latin cultus care, adoration, from colere to cultivate. 1) : formal religious veneration : WORSHIP
. 2) : a system of religious beliefs and ritual; also : its body of adherents
. 3) : a religion regarded as unorthodox or spurious; also : its body of adherents. 4) : a system for the cure of disease based on dogma set forth by its promulgator. 5 a : great devotion to a person, idea, object, movement, or work (as a film or book); especially : such devotion regarded as a literary or intellectual fad b : a usually small group of people characterized by such devotion. [end dictionary definition]
I'd say it is, and now, they're going to get you good.