@farmerman,
We have Dawkins. He's evolving. He runs a few ideas up the flagpole and when one of them, it doesn't matter which, gets him a reward it acts as an operant conditioner and gets him looking up all the well known arguments. Like a carrot with a donkey.
Actually, the reward comes from those who approve of the idea he chose who are themselves being rewarded by seeing their long held prejudices being confirmed by the printed word cobbled together by an "eminent" scientist.
So it's a bit like two donkeys dangling a carrot each to push themselves along the road. Ooooh!! Into the narrow lanes, I can't stumble or stay put. Mutually reinforcing operant conditioners. Only he gets the money and the attention. It's a great idea. There's no God. Not very original but it will run and run as long as there is a big enough market of misfits and other woebegones eager to have their superior intellect confirmed by such an authority.
He probably chose his big idea because all the other big ideas had a moat and drawbridge and high walls to scale and they wouldn't let him in on account of his personality defects.