I think this is just an American phenomenon. Proctor and Gamble don't really market as Tide over here, we've got Ariel, Bold and Fairy.
I dunno. In the 1980s in Britain there was a craze for fruity shampoo, with apple being very popular, I think Alberto was first, and all the big companies followed, and in the papers there was a spate of stories about people (adults, I mean) drinking the stuff because it smelt so nice, they thought it must taste nice too. Mostly it just made them boak, but sometimes they needed a visit to hospital. I see it is still a problem. The American National Institutes of Health talk about "Food Imitating Products" (FIPs) which are household cleaner or a personal care products that exhibit food attributes in order to "enrich consumption experience". They say many cases worldwide have shown that this marketing strategy has led to unintentional self-poisonings and deaths. They suggest that the "appetising" aroma and appearance can fool people's brains. I remember British TV "public information announcements", in the 70s and 80s which were Government commercials warning about playing with matches, leaving pills around for toddlers, trespassing on the railway, etc. There was one where Mummy had stored some ammonia in a lemonade bottle and put in the cupboard under the sink for her little girl to find and take a swig of. The voice-over had a hospital consultant doctor saying "She had inhaled her vomit. There was nothing we could do, I'm afraid".