New German Hypermarket opened in Moscow

How to capitalize..:
Confidence, credibility, being trusted,..

Good news. German goods are renown for high quality, let Russians enjoy them.

steissd

Perhaps you read the article? :wink:

I did (the one in English), but I did not refer to affordability of goods. I assume that if the businesses operate and do not get bankrupted they have enough customers that are able to pay for quality goods. Not only the black marketeers and Mafia men can afford themselves shopping. There are enough highly qualified employees that earn much more than the Russian average (it is strongly influenced by low salaries of non-qualified laborers in distant provinces). Abundance of goods characteristic for Moscow does not appear in the peripherial towns, since buying ability of residents there is much lower than this of the dwellers of the industrial and business centers, like Moscow, Leningrad, Sverdlovsk, Gorky, Novosibirsk, etc.

Ah, sorry, I have missed the FIRST of the articles, having thought that it was in German. Hmm, ninety-five percent of merchandise is of local manufacturers... Does this mean that Russians cannot sell these without assistance of Germany?

steissd

This sounds, as if there are no foreign companies in ... e.g. Israel?
We have quite a lot of foreign chaines here in Germay.

Foreign companies made attempts opening chains here, but they did not succeed. The prices were too high, so they did not gain enough customers. I remember, there were several shops of British "Marx & Spencer", but they were closed. Foreign food chains cannot operate here, since they cannot provide 100 percent of kosher food.

hi, walter and all others: if anyone is planning to travel to berlin,germany, i recommend checking www.berlin-tourist-information.de . we'll be going to berlin in april and friends recommended the PALACE HOTEL as a 1st class hotel(*****+). i was quoted a price of euro100 per room/per night incl. breakfast through the berlin tourist site. i thought by going to the hotel directly, i would be able to get a better price. the hotel website quoted a price of "euro225" plus breakfast an extra euro20 per person !!! i phoned the hotel directly and was quoted the price of euro225 AND NO DEALS !! i booked through berlin tourist and got the quoted price of euro100(AND got written confirmation FROM THE HOTEL via e-mail!). i guess it pays to shop around. in all our travels we have never seen such a huge difference in quotes - tried discount sites; they offered no bargains. hope they won't make us sleep in a broomcloset..........is this the right site for this posting?

I find it interesting that the hypermarkets in America are pulling out just as some go to Russia. I wonder what makes that market inviting.

hamburger

You perhaps could quote that to some threads running in the "travel" catagory.

You are very glad to have got this price - I couldn't do so (just trying, of course). Since the hotel really looks very nice and comfortable, it's been a great offer!

I've read that one of Ikea hypermarket in Moscow has over 20 millions customers per year. Every customer spends as average $63. Year turnover more than $100m. I am not sure, it's a big account, but it is not bad!
You can get more info http://www.sptimesrussia.com/archive/times/819/news/b_7844.htm
or
http://www.prime-tass.com/news/65/opened/2003/335328.asp

Glorius- Welcome to A2K!

Well, Ikea expects Russia to become its largest market after Germany and aims to operate 22 stores in Russia in 15 years. (There are now two in Moscow and one to be opened in St. Petersburg)

Ikea's German operation, Ikea Deutschland, is the parent company of the Russian arm and will fund development of Ikea stores in Russia. The investment is expected to amount to several billion US dollars, based on the $250m-plus cost of the store development in Khimky, near Moscow, due to be completed by December 2004.


To give an idea:
IKEA's top five sales countries
Germany 20 %
United Kingdom 13 %
USA 12 %
France 9 %
Sweden 8 %


top five purchasing countries
China 15 %
Sweden 12 %
Poland 10 %
Germany 6 %
Italy 6 %




Welcome to A2K, glorius, btw!

Thank's Walter!

For those who never visited Moscow : Russian stores are like wooden sheds full of the same stuff.
Any Russian capitalist (read M) will not open a Russian store, he will buy an imported one.