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Post reach varies depending on who posts to FB page?

 
 
FS2000
 
Reply Wed 8 Apr, 2015 09:08 pm
Hi there. I have recently been given admin access to a facebook page for a company I'm working for. Much to my dismay I've noticed that my posts are getting far lower reach than those posted by other admin. My posts are in general better looking, more frequent, and more engaging but the reach has dropped dramatically. For example, when the company director posts, she gets a much bigger reach, even for very boring text posts! Can anyone tell me why this is the case and how I can improve my post results? Many thanks.
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jespah
 
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Reply Thu 9 Apr, 2015 05:53 am
@FS2000,
No, although reach does depend on who sees what. For a closed, secret group, there would be no variations. But for an open page, sure, as you and the other admin have friends who are not members of the group and, if you (or anyone else in the group) interacts with a post, it ups the reach.

Start reading the Buffer blog, where they investigate this stuff for a living:
https://blog.bufferapp.com/facebook-reach-strategies

In the interests of full disclosure, I am not an employee of Buffer.
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