The Stirling cycle motors have been around a long time. They have advantages and disadvantages similar to any other type of power unit. The 30% improvement in efficiencies is pretty much "pie in the sky" or advertising copy.
If you go to any antique engine show, for instance Berryville VA. USA, early in July (I think) you can see one hundred fifty year old Stirling cycle motors operating celing fans powered by a candle.
Nissan Motors had a Stirling Datsun wagon runing around Arizona for a few years in the early seventies. Didn't seem to pan out.