In my day we didn't need mascots to know what to eat. McDonalds sold 2 things, hamburgers and cheeseburgers. And you didn't get bratty by asking if you could have the cheeseburger. You knew the hamburger was good enough for you.
Crap, you got the paper wrapper the hamburger came in, didn't you? And one of you always got the bonus of getting the empty bag, unless your mother needed it for writing a letter to her sister. That was fine paper.
We were glad we had that old guy who hung out on the corner, hanging out flier for some greasy spoon. You gave him a nickel so he wouldn't spit on you.
We liked things just the way they were.
Scaring little kids prepared them for the mind sucking life that was ahead of them.