The latest thing that's driving me nuts is, "That said." I deleted it at least fifty times from a book I recently edited.
The legislators of "correct English," in fact, are an informal network of copy-editors, dictionary usage panelists, style manual writers, English teachers, essayists, and pundits. Their authority, they claim, comes from their dedication to implementing standards that have served the language well in the past, especially in the prose of its finest writers, and that maximize its clarity, logic, consistency, elegance, precision, stability, and expressive range. William Safire, who writes the weekly column "On Language" for the [New York Times Magazine], calls himself a "language maven," from the Yiddish word meaning expert, and this gives us a convenient label for the entire group.
To whom I say: Maven, shmaven! [Kibbitzers] and [nudniks] is more like it.
REACH OUT. REACH OUT AND TOUCH SOMEONE
N.W. Ayer, one of America's oldest advertising agencies, needed a creative approach to help AT&T soften its image in the face of growing concerns about AT&T's potential monopoly. So Ken D'Ambrosio helped develop the concept for a print and TV campaign that incorporated the now famous "Reach Out and Touch Someone" tag line. We can credit Marshall McLuhan for creating the tagline "Reach out and touch someone" for Ma Bell. This campaign was designed to soften AT&T's image and position the company as an indispensable element of everyday American life.
Michael Arlen devoted a book to the making of a 30-second commercial for [the Bell System] with the slogan "Reach out and touch someone".
"In thirty seconds, everybody notices everything" (Arlen, 1980: p. 211) stated Jerry Pfiffner, who was an executive vice-president of N.W. Ayer and leader of a Creative Group. They had designed the famous "Reach Out and Touch Someone" commercial advertising for AT&T's advertising campaign in 1979. The intention was to get more people to make long distance calls. The first commercial debuted on Johnny Carson's The Tonight Show...
"It's one of the great slogans of all advertising," said Neve Savage, vice president of marketing and communications for AT&T Wireless.
Maybe we should blame AT & T or Marshall McLuan for it all...
I just watched a news bit where the journalist "reached out to Costco....".
To me "reached out" implies trying to help someone.
It's not as grammatically incorrect as some of the others.
The longtime hate I've got is for "take a decision". Who had your decision before you took it? It's one of the few language things that can actually make me drop an f bomb.
The longtime hate I've got is for "take a decision". ... It's one of the few language things that can actually make me drop an f bomb.
Who had your decision before you took it?
23. To undertake, make, or perform: take a walk; take a decision.
c (1) : to bind oneself by <take the oath of office> (2) : to make (a decision) especially with finality or authority