Maybe comic book superheroes remind us of the simple pleasures of fantasizing about ingenuity daydreams.
Here's a basic comic book fable:
Three comic book villains, Poison Ivy (a terrorist who wields eco-toxins as weapons), Serpentor (a supermutant with dangerous strength), and Video-Man (an electricity creature who moves like a computer virus) plan an elaborate scheme to subvert America's democratic marketing of Nike sports shoes so as to create a dominion about mercantile terror.
To challenge this anti-social scheme, the comic book hero Aquaman (a superhuman whose special appreciation of water makes him incredibly agile) devises a scheme to work with Nike to market a special waterproof sport shoe so runners can run with ease even if it rains. This marketing strategy will help Aquaman promote mercantile products in America as representative of consumerism fitness.
When Aquaman is confronted by Poison Ivy, Serpentor, and Video-Man when they are threatened by the successes of the new special Nike waterproof sport shoe, he responds that if the people want the waterproof shoe, then denying them the right to purchase it simply proves the notion that anti-social villains are fascists and not philosophers.
Aquaman wins the argument and the Nike waterproof sport shoe becomes a modern symbol of consumerism optimism.