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Sponsored Story: fan cost explodes!

Forums: Facebook, Facebook Sponsored Story
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Dahomey
 
Reply Fri 10 May, 2013 04:24 am
I'm monitoring a sponsored story for a fansite. with the same target group settings the cost per fan first went down (to about 35 cents) and then after a week the cost per fan suddenly explodes (1 euro now!):

Any advice, insights, revelations about this topic?
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Butrflynet
 
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Reply Fri 10 May, 2013 03:39 pm
@Dahomey,
Yes, they upgraded their fans. They went from:

http://www.scimix.com/wp-content/uploads/2010/08/Hand-held-fan.jpg

to this:

http://3.bp.blogspot.com/-Ulor6-0205M/T0f_2NCRHHI/AAAAAAAAAcc/dJ_7slAQP1s/s320/slide01-woman-fanning.jpg
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