Data collection and analysis

You should work in Excel or a similar spreadsheet program.

You should determine ahead of time how you are going to classify each webpage. You can use multiple categories for each page if that helps, so the first category might be type of page, review, advertisement, commercial web site, etc. The next category might be perception, positive or negative.

For each category, I suggest a bar chart showing the counts for each subcategory.

You should capture the links or a screen shot of the search so that if someone tries to repeat the exercise and gets slightly different results you can back up your original work.