I bought a brined organic turkey last year from Whole Foods, it was the best one I've had in a good long while. Cooked it in my clay pot, (10-lb turkey), it was moist and flavorful.
This year I ordered one from Whole Foods, but they had a "quality control" issue with their brined turkeys (not enough? went bad? dunno), and so at the last minute they switched me to a regular organic turkey. But they also threw in a free brining kit and a $25 gift card, so I was OK with it.
Brining it was a hassle because it had to stay 40 or below. I didn't dare put it outside, raccoons would dismantle the thing in no time, (or anything I had available to keep raccoons out), plus the temps haven't actually been that cold. The fridge was the only obvious place but turkey + bag o' brine is much bigger (and heavier) than just turkey.
The main problem was keeping the turkey completely
submerged -- 1/2 was no problem, 3/4 wasn't bad, complete
submersion took some doing.
At any rate, it was an adventure (and involved Duck tape -- love that stuff) but I got the turkey brined without feeding the raccoons or spilling brining fluid everywhere. Yay.
This kit also involved an herb rub, did that too.
Very good turkey!
Next year I'd rather get pre-brined and just do the rub, but if I had to do it all again I think it'd be worth it.