Yep, I was thinking the same thing, that it's similar to what they had on Webkinz. (Past tense because she hasn't been on the site in over a year and I'm sure her account has closed.) She didn't like that much at all.
Good point about email.
She loves Facebook though and really wants an account -- this seems like a sort of Facebook lite.
Agreed about monetizing, Jes. Togetherville is ad-free for now anyway, that's one positive, but I don't like the hard sell on viewing stuff (movie trailers etc... the line between that and ads seems very fine).