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KFC Pulls "Racist" Australian TV spot

 
 
Eorl
 
  2  
Reply Wed 13 Jan, 2010 06:50 pm
@edgarblythe,
edgar, on the day this hit, it went national news in Australia, (and made international headlines on websites and possibly other media), so on the day I posted my initial reaction, (when the spot was instantly pulled), we had no idea how big (or not) it was going to go stateside. A large part of my reason for posting then was to clarify the mistaken interpretation. There was no way I was going to sit back and let those assumptions go unchallenged.

Perhaps another aspect of the disconnect is that... I think Americans see the "offender" here as being simply KFC, while we Australians see it as being, well, if not "Australia", then at least an Australian agency on behalf an Australian run and staffed subsidiary (of an American company).
Setanta
 
  1  
Reply Wed 13 Jan, 2010 07:08 pm
Personally, i blame the Austrians . . .
0 Replies
 
dlowan
 
  1  
Reply Wed 13 Jan, 2010 07:34 pm
@Setanta,
Setanta wrote:

sozobe wrote:
I thought Robert's observation about the charge of racism being bandied about so frequently in America that we're just kind of used to it was interesting. I think one other element of that is that in the course of these conversations, white people telling black people what they should or shouldn't find offensive is its own hot button. (emphasis added)


That's a very good point. Once when i was in the Army, one of the GIs addressed another one who was Hispanic by descent as "beaner." He just laughed, and said: "Yeah, i love beans . . . what, you don't like beans?" Of course, we all knew that the intent to genuinely insult was absent, but it was kind of like what you are describing. If someone like Brown had been there, he would have attempted to start a fist fight.

I disagree with RG's comment about a blind spot, though. As a turn of phrase in our language, blind spot doesn't mean the failure to see, it means the inability to see. I don't think it would be at all fair to say that the Australians here are unable to see the source of this silly brouhaha. That they view it with contempt is entirely appropriate in my never humble opinion.





Thank you Set.


The "blind spot" thing is so...er...blindingly obvious to me that it's hard to be repeatedly told it's just a quibble.

Thing is, so much of the arguments about a whole parcel of issues to do with various isms and what is and isn't patronising (and whaling) are seen as quibbles by one side, but are valid and reasonable concerns to the other.


I don't view the US response to the ad with contempt at all, by the way. I don't think you can expect people not to react when something has been drilled into them.

I am glad that the people here, and lots of other USians, seem well able to understand that their visceral reaction is not a reasonable one in relation to this ad.


It's interesting that you raise the socio-historical-political context of Oz here, btw.

We ARE used to being called racist in our region.

In many ways, we occupy a similar position in the region that the US does in its.

We have a similarly horrible racial history in relation to our indigenous people.

We DON'T have the whole heap of baggage that the US does re slavery.

We get seen as clumsy, insensitive, stupid, interfering too much/doing too little, damned when we do/damned if we don't, just like you guys.


We are struggling with our racism, anglo-centrism and all that, just like you guys. I wish we were doing a hell of a lot better.

It's a bit irking that we continue to be called racist in our region, when we feel like we're trying to do lots about it....but it just makes sense historically that it's gonna be happening.

I am wondering if some of the distress this whole thing acted like a lightning rod for is that sadness about being called racist so much by our neighbours? And then it felt like the US was doing it too? It makes lots of sense from our neighbours, I think....but we feel here on A2k that you guys are, by and large, our mates.....and being called racist by some in the US also feel like a pot/kettle thing.

"It's ok if the Aborigines, Indians, Indonesians etc. do it, we can take it from them, but another colonial nation!!!???"


I also think, personally speaking, that being around on a predominantly USian site for what...nearly ten years?....has kind of meant that there are very frequent little or big irkednesses from unthinking ignorance, UScentrism, patronising comments and such.....maybe this issue has touched a kind of well of irks that normally just lies around relatively untapped?







edgarblythe
 
  1  
Reply Wed 13 Jan, 2010 07:46 pm
@Eorl,
The only place I have seen this story is here and on youtube. I live a pretty insulated life lots of times, so that doesn't say a lot. I think the ones who started calling this a race issue are the real culprits here. Australians didn't ask for the commercial and KFC certainly is not in it to offend potential customers. I don't know what else to say at this point.
0 Replies
 
Robert Gentel
 
  2  
Reply Wed 13 Jan, 2010 07:59 pm
@dlowan,
If it were easy for Australians to see how predictably that commercial would offend some Americans and if the Australians who made the commercial knew of the single big KFC taboo they probably would have done things a little differently. The people who used "blind spot" were just expressing their understanding that this is not a cultural taboo there, and yes I get that you think this is like a Freudian slip that patronizes Australia by presuming that American perspective even matters (even though, we argue, that to an American company it predictably does).

But when I compare that subconscious read to the overt insistence that this is simply beyond an American's ken to "get" and the insistence that we accept our new labels as culturally ego-centric representatives of America in full stereotypical color I have a hard time mustering the sympathy for this alleged insult and patronage.
0 Replies
 
OCCOM BILL
 
  1  
Reply Wed 13 Jan, 2010 08:08 pm
@dlowan,
dlowan wrote:

That's silly Tsar.

He couldn't give a crap about the commercial...it's the US provincialism and undue power over what airs in another country that is the issue.
This appears to be the fundamental misunderstanding here. The U.S. didn't pull the ad. The Kentucky, U.S. based company did.

We're talking about a $500,000,000 a year company. Whether Australians see that ad as racist isn't too fiscally important compared to the hundreds of millions of people here who might. This consideration isn't U.S.-Centric, it is a simple matter of dollars and sense. Had the commercial been shot for the sole purpose of reaching Rhode Islanders (Tiny U.S. State), and inadvertently been discovered to run a high probability of offending Aussies; it would have been pulled just as fast (under similar circumstances).

If anyone dropped the ball here; it would be whoever pulled the trigger on disseminating an ad which was no doubt contrary to the terms of the Franchise agreement where it no doubt has some language to the effect of; “will not do anything that would be considered detrimental to the reputation of the parent company” or some such language. It would have taken very little research to discover that an ad depicting a white guy settling down a group of darker skinned people with fried chicken would not fly with the parent company. That guy will probably be fired. Not because he’s a racist (there’s nothing here to suggest he is), but because he wasted the company’s money on an ad that shouldn’t have been run.

Robert’s suggestion that KFC could seize the moment with an ad campaign like “Everybody loves chicken” strikes me as brilliant… and it could conceivably even expand the company’s market share: but that is a decision for the bean counters at KFC (in RED STATE Kentucky, U.S.A.) to make. It has zero to do with free speech, Aussie-racism or the lack thereof, or US provincialism and undue power over what airs in another country. It is a simple matter of dollars and sense.
Robert Gentel
 
  1  
Reply Wed 13 Jan, 2010 08:08 pm
@dlowan,
dlowan wrote:
I also think, personally speaking, that being around on a predominantly USian site for what...nearly ten years?....has kind of meant that there are very frequent little or big irkednesses from unthinking ignorance, UScentrism, patronising comments and such.....maybe this issue has touched a kind of well of irks that normally just lies around relatively untapped?


That makes sense. Though I'm an American it even irritates me when I see things like Americans telling others that "this is an American site"* without knowing anything about it. It wasn't just ignorance it was presumptuous ignorance.

* I guess now that we incorporated and did so in the US this is true, but the site was founded in Brazil and was initially intended to be for Brazilian English students and the "this site is American" people claimed so prior to it becoming a US company simply on the basis of assumption.
0 Replies
 
Eorl
 
  2  
Reply Wed 13 Jan, 2010 11:20 pm
@OCCOM BILL,
I wonder if it's possible to paste 28 pages into a single reply...
Setanta
 
  1  
Reply Wed 13 Jan, 2010 11:29 pm
I blame the Austrasians.
0 Replies
 
Setanta
 
  1  
Reply Wed 13 Jan, 2010 11:31 pm
Thought i was makin' that **** up, didn't ya . . .


http://upload.wikimedia.org/wikipedia/commons/7/73/Neustria.JPG
dlowan
 
  1  
Reply Wed 13 Jan, 2010 11:31 pm
@Eorl,
Eorl wrote:

I wonder if it's possible to paste 28 pages into a single reply...


NO!


I thought, and made the only sensible decision.

0 Replies
 
dlowan
 
  1  
Reply Wed 13 Jan, 2010 11:32 pm
@Setanta,
Yes.

I am still far from convinced.
0 Replies
 
Setanta
 
  1  
Reply Wed 13 Jan, 2010 11:40 pm
"Not to be confused with Australia or Australasia."

Read if for yourself.
msolga
 
  1  
Reply Wed 13 Jan, 2010 11:42 pm
@Setanta,
You really enjoy complicating things, don't you?
0 Replies
 
Setanta
 
  1  
Reply Wed 13 Jan, 2010 11:43 pm
If it involves unredeemable silliness, yes . . .
msolga
 
  1  
Reply Wed 13 Jan, 2010 11:56 pm
@Setanta,
Oh well that's different, Setanta! Very Happy

For a minute there, I thought ..........

Wink
0 Replies
 
Setanta
 
  1  
Reply Thu 14 Jan, 2010 12:01 am
So, it's like Friday afternoon there right now, huh?

Whatcha doin' tonight, Babe?
msolga
 
  1  
Reply Thu 14 Jan, 2010 12:10 am
@Setanta,
No, it is Thursday afternoon .... 5:10 pm EST in my neck of the woods in the city of Melbourne, Setanta.

Tonight I am going to visit a friend. Not sure, we'll see. But I will definitely be enjoying the much cooler weather, whatever I do. The past few days would have tried a saint. Awful, awful ....
0 Replies
 
Setanta
 
  1  
Reply Thu 14 Jan, 2010 12:25 am
Oh that's right . . . Thursday . . . i misplaced a day somewhere . . . if you see it, pick it up for me . . .

So, it rained?
msolga
 
  1  
Reply Thu 14 Jan, 2010 12:51 am
@Setanta,
It has cooled down dramatically. Phew! But not all that much rain, sadly.

But hey, Set, I don't want to be digressing this thread. So maybe we should stop chatting here, as much as I've enjoyed talking with you?

This can upset people. I know. And I really don't want to do that.
 

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