Disney is offering refunds on all of the Baby Einstein videos, admitting that they are ineffective. Are you a baby einstein user? Are you going to get a refund? What's your reaction to the news?
October 24, 2009
No Einstein in Your Crib? Get a Refund
By TAMAR LEWIN
Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses.
They may have been a great electronic baby sitter, but the unusual refunds appear to be a tacit admission that they did not increase infant intellect.
“We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” said Susan Linn, director of Campaign for a Commercial-Free Childhood, which has been pushing the issue for years.
Baby Einstein, founded in 1997, was one of the earliest players in what became a huge electronic media market for babies and toddlers. Acquired by Disney in 2001, the company expanded to a full line of books, toys, flashcards and apparel, along with DVDs including “Baby Mozart,” “Baby Shakespeare” and “Baby Galileo.”
I doubt the videos really hurt anyone. I agree that TV isn't good for little kids but seriously, sometimes you just need to keep a kid safely occupied so you can take a shower.
Absolutely no TV for kids under 2, pediatricians advise
This year, a review of 78 published international studies suggested infant TV-viewing can be associated with delayed language, a shortened attention span and delayed cognitive development.
Grenier said she's "almost sure" the current review by members of the Canadian Paediatric Society's psychosocial committee will result in a policy harmonization with the American Academy of Pediatrics: In 1999, the U.S. academy adopted its recommendation of no screen time for children under 2 years of age, and reaffirmed its position in 2001.
Tyler Durden: Welcome to Fight Club. The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you DO NOT talk about Fight Club!
I have known some people that believed they were effective. These same people will be the last to admit they were duped in their quest to build a better baby. I doubt they'll show up asking for refunds making the offer to buy-back the videos a brilliant move on Disney's part.
The only thing more tenacious than human stupidity is human inability to admit to having done something stupid.