Scientifically ...
In humans,
sweating is primarily a means of thermoregulation, although it has been proposed that components of male sweat can act as pheromonal cues. Evaporation of sweat from the skin surface has a cooling effect due to the latent heat of evaporation of water. Hence, in hot weather, or when the individual's muscles heat up due to exertion, more sweat is produced. Sweating is increased by nervousness and nausea and decreased by cold. Animals with few sweat glands, such as dogs, accomplish similar temperature regulation results by panting, which evaporates water from the moist lining of the oral cavity and pharynx. Primates and horses have armpits that sweat similarly to those of humans.
Bromhidrosis or body odor (also called bromidrosis, osmidrosis and ozochrotia) is the smell of bacteria growing on the body. These bacteria multiply considerably in the presence of sweat, but sweat itself is almost totally odourless. Body odor is associated with the hair, feet, groin (upper medial thigh), anus, skin in general, armpits, genitals, pubic hair, and mouth.
Body odor is largely influenced by the major histocompatibility complex (MHC) molecules. These are genetically determined and play an important role in immunity of the organism. The vomeronasal organ contains cells sensitive to MHC molecules in a genotype-specific way. Experiments on animals and volunteers shown the potential sexual partners tend to be perceived more attractive if their MHC composition is substantially different. This behavior pattern promotes variability of the immune system of individuals in the population, thus making the population more robust against new diseases.
A recent study suggests that body odor is genetically determined by a gene that also codes the type of earwax one has. East Asians evidently have a greater chance of having the 'dry' earwax type and reduced axial sweating and odor. This may be due to adaptation to colder climates.
So essentially Japanese do not need deodorants.
Too bad most of us arent japanese....