My first memory of a logo, I've been thinking about this, is in about 1954. It was a Wheaties Breakfast of Champions t-shirt and one of the big kids at the park was wearing it. We drooled over it. I remember too, somewhat later it seems to me, at being shocked that a kid could have a NY Yankees ballcap. The uniform was for the members of the team, (right?),a kid could buy a pennant for the bedroom wall but a cap ! wow! The Polo shirts and the Izod alligators seem to have followed that, but it's all a little blurry.
After that, everything seemed to have something on it. Davy Crockett, Misquamacut Beach, the Mousekateers, Ford, Chevy, and Budweiser beer (which also said Breakfast of Champions.)
The anti-war movement brought a slew of symbols, slogans and rants.
And I just gave away to the rag company about 200 bicycling and running shirts, so if you wanted the 1984 FreeWheel across Oklahoma shirt or the 1979 Tulsa Run long-sleeve, you missed out.
I used to have people bring me shirts from Fiji or Guyana when they traveled, but wearing them started to feel a little phoney. ( I never wore a running or biking shirt unless I'd actually done the event. ) They are gone too.
I think I'm feeling dis-connected from those days, but I've never understood people who wear a jacket with a six or seven inch logo on it.
What kind of esteem can come from wearing somebody else's name?
I think my hats are next.....Bosch tools and Martin guitar, Cirque de Soleil and HOOVER*.
* Might be the President, might be the vacuum cleaner, might be J. Edgar, only I know for sure, and I'm not always sure.