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Tue 8 Jul, 2003 08:32 pm
What are some of the oldest commercials you can remember, from any medium?
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Would you believe Cheery Oats, later to be renamed Cheerios?
There was a commercial on the Inner Sanctum radio program that frightened me every time I heard it, lying in bed listening in the dark. Yes, Bogart, Peter Lorie, Vincent Price and the like did not disturb me. I hid my head beneath the blanket when a chorus of whispered voices chanted "Bromo Seltzer, Bromo Seltzer, Bromo Seltzer, Bromo Seltzer."
There was the Old Ranger, host of Death Valley Days, demonstrating how to wash the hands with Boraxo. "Get your hands wet first, pour a little on, add a little more water - Look at those rich suds! Cleans your hands faster than soap -"
Didn't Reagan advertise 20 Mule Team Borax on Death Valley Days?
I remember Ovaltine on Flash Gordan (I think)
Winston Tastes Good Like a Cigarette Should
Take it off, Take it all off (Noxema)
I'll come up with more I'm sure!
I think the longest running ad campaign was the Brazilian BomBrill print ads. Their longevity is due to their brilliance.
The ad that brought the modern day ads was the hathaway shirt ads with their "pirate" model. I only remember that one because of its place in advertising history though..
Note on Death Valley Days hosts:
1. The Old Ranger - Stanley Andrews - 1952 - 1965
2. Reagan - 65 - 66
3. Robert Taylor - 66 - 68
4. Dale Robertson - 68 - 72
5. John Payne - 72 - 75
6 - Merle Haggard - 75
"My bologna has a first name -
It's O-S-C-A-R.
My bologna has a second name -
It's M-A-Y-E-R.
Oh, I love to eat it every day
And if you ask me why, I'll saaay...
(deeeeeeeep breath)
'Cause Oscar Mayer has a way
With B-O-L-O-G-N-A."
(whew!)
It's a FOOOOOOOOOOOORRRRRRRRDDDDDDDDDDDDDD!!!!!!
Double your pleasure, double your fun, doublemint, doublemint, doublemint gum. (gag....).
Anacin for fast fast fast relief, Anacin! Anacin! Anacin! for fast fast fast relief, Anacin! Anacin! and so on....
Call for Phillip Morris
Ronald Reagan as spokesman for Chesterfield
Well all over the country in every direction
How ya how ya doin is the question
And here's what the hap hap happy people have to say
We're eatin our Wheaties and we're do do doing okay (okay)
(Sound of tom-tom)
Give me big hunk
Give me Big Hunk
Give me Big Hunk
Big Hunk biggest candy bar on reservation
Give me Big Hunk
Rinso White
Rinso Bright
Happy Little Washday Song
What'll ya have
Pabst Blue Ribbon
What'll ya have
Pabst Blue Ribbon
Pabst Blue Ribbon beer
The old 'Texaco Star Theater' (later to be called the Milton Berle Show) was built like an old-fashioned vaudeville show, the original program opened with four Texaco Service Men singing "Oh, we're the men of Texaco, we work from Maine to Mexico ...,"
http://www.timvp.com/miltonb.html
Halo everybody, Halo,
Halo is the shampoo that glorifies your hair
(can't remember this line)
So Halo, Halo, Halo!
The Whistler radio show had a jingle to match the whistling he did. It went:
S-I-G-N-A-L
Signal
Signal gas-o-lene
"LSMFT, LSMFT!!! Lucky Strike Means fine tobacco. Also, "Lucky Strike green has gone to war, yes, Lucky Strike Green has gone to war." The latter was the blurb when the Lucky Strike package changed from green to white, presumably because the pigment was needed for some munitions purpose; equally likely a customer research decision. As for Flash Gordon and ovaltine, I don't remember that connection. I do connect ovaltine with "Little Orphan Annie" and her magic decoder rings.
Another just popped into my mind: "Ipana for the smile of beauty; Sal Hepatica for the smile of health". Also "Jello in its six delicious flavors-strawberry, raspberry, cherry, orange, lemon and lime" This was succeeded by "Jello in its six delicious flavors strawberry, raspberry, cherry, orange, lemon and lime, AND the new apple." I've got to move on to another topic, these oldies won't stop drifting in.
LSMFT lucky strike means fine tobacco
"all call for Phillip Morris"
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