At least that's different here in Europe: we've always paid for tv and "pay tv" is just something special, like more live soccer, newer films, special programs from porn to foreign channels.
I've always thought that "they" will start to charge for some services ... and they already do, e.g. videos, newpapers, music on demand etc etc.
Some sites already give you faster download when you pay for it.
So, 'yes', it's like with tv - either you are content with the basic or pay for some advantage and service.
Which doesn't mean at all that I would like that.