@Glennn,
Lets sum this up as with any other Hollwood personality.
1. "The three ring circus" is basically when a show goes on,all three is playing at the same time. Meaning you have little to no choice but to return to the circus the next day in order to see these show. While the circus might have a main attraction or even replay the same shows in one day ( which is taxing on the performers ) they might have other things happening in the show itself.
The goal of the three-ring-circus is to keep you in the circus longer then you actually planned to stay. That is how media ( most products work ).
2. Then there is brand ambassadors. A brand ambassador acts as a introduce and promote something. Represents a band. Like in recruiting people for college or banks you will usually see a fit women in an ladies suit/outfit/channel and her will be done, all to get naive highschool students to apply to a college. I did one time, without even knowing what I was getting into. The same with banking-agents holding events. All to get your "Social Security Number", "Addresss", and open an account with them. No different then purchasing alcohol. Take Cardi-Bee ( which ryhmes with Bacardi ). Does Cardi-bee have anything to do with Russian Vodka brands? No but her name and the image is used for marketing.
3. Then you have recruiters. Recruiters are people that get them to join. It is like how Marylin Monroe which was man-made ( bleached ), led to Madonna, led to Pamela Anderson, which led to Anna-Nicole-Smith, which led to Gwen Stefani, etc etc etc etc.... The point being is that these people are their to "Inspire" other people (women ) to persue goals. Goals that does not cost money but is marketed as costing money. Goals that are made to seem unattainable.
Take in "Pinocchio" you have the ring-master/circus owner/manager ( acting as three roles ) who promotes the circus. In Disney "Pinocchio" you also have the other boy who also "keeps him occupied" until he is turned into an "donkey/mule/ass" himself. Even in "Pinocchio 2" ( the one where he gets a girlfriend/sister ) where she is tasked with convincing him to yet again join the circus.
Rihanna, Brandi, Cardi-Bi, and others a like are basically
Brand Ambassadors, recruiters, Muses of "Inspiration" for the realm of the consumer in order to keep the formula going.
It is like how "they" took football players who are clean and god worshiping, and tried to pit them into the rap-hip-hop image.
The same with turning the Korean/Vietnam vet into the modern day cowboy
via film.
The same with marketing a drug dealer, bank-robber, as somebody who dresses up clean, and respectable ( as with the film "Twenty bucks" ). Even marketing "dressing normal" as with going to a funeral or even going to a
wedding. It is the easiet wardrobe change but they rather people walk around naked or in rags.