I've had that govmint cheese.. my inlaws used to get it. They were, ah, very tight, but lest I sound like I am making fun, no - their families squirreled their nuts and made it through the depression. Just that they were still doing all that forever, after they'd banked quite a bit.
That did make for tough christmas presents for the boys - packages of white sox, and some plaid shirts from the aunts in Montana. Period.
So is plaid back in this year? I don't think so.
That's over in the Penny's flannel shirts department line.
(I liked flannel shirts from Penny's. Would prefer them not to be plaid now)