@glitterbag,
Quote:the media treats it like a sporting event.
It does. And the reason it does is viewer capture, thus money from advertisers.
Now, look at the amount of money being spent by Bloomberg alone. And that's a small portion of total money being spent over the last two or three months only. So it is many, many billions of bucks the media derives from extended election cycles.
And the media is just one of a large array of entities who make tons of dough. Add in the countless consultancies involved and all the things they do and the people they employ. Add in the production entities crafting and designing ads to be shown or read. Etc etc.
Elections are a huge industry. That's the key reason election finance reform is now close to impossible.