Which is a great and which is a terrible concept in advertising?
Remember the old lady in the Wendy's commercials?
"Where is the beef" became the most popular slogan and
this concept worked as it made fun of the competition
in a charming way.
Looking back, the most memorable advertisements were
those where identity became an issue. Maytag always
had the same repairman, Isabella Rosellini was for years
and years associated with Lancome. The day they switched
models, the company lost revenues. Wendy's lost
revenues after the "beef lady" left.
Remember the Folgers Coffee commerical? This guy
run out of coffee and rang the doorbell of his neighbor and
this gorgeous blonde opened the door. This commercial
was done in sequence.
I also like the new commercial about a certain brand of
ice cream (I forgot the name). A couple (absolute nerds)
sit in the car and talk about how good the ice cream is.
THey look very average, he's this black thick glasses and
she's plain Jane. I think they're a riot.