Sat 23 Jun, 2018 07:06 am
I just saw your commercial that features a young woman flying around a winding mountain road, gripping the steering wheel, smiling with freedom and glee, her hair flying in the breeze, and flames shooting from the tailpipe.
Your Camry is not a race car. Anyone who knows anything about racing knows that it is about traction. If you will look at race tires, they are at least three times as wide as the ones on your vehicles. Even race cars will continue in a straight line (on a curve) if the driver exceeds the limit of the tire's ability to maintain contact with the track.
You might research the statistics about the number of accidents by young, inexperienced drivers that are related to loss of control on a curve. There is a
fine line between control and out of control.
Your advertising seems to tell people to push the car and see where that line is.
You are not the only company that advertises your cars as rolling parties. We have all seen commercials that feature a car full young people in ultimate joy
to be surrounded by friends, loud music and scenery passing in a blur.
They even make people think that if they get so distracted that they cross the center line and are headed toward an oncoming vehicle, they will get sufficient warning that they can avoid a head-on collision.