Someone was trying to explain to me the mystique of this particular shoe. It's interesting that this shoe, when it was first introduced years ago, spurred the whole phenomena of kids getting robbed of their sneakers and many parents, frightened and worried for their children's safety, refused to buy it. Ten years later, Jordan/Nike reissue the shoe and tap into the "gotta get it now since I couldn't have it then" mentality. Hence, the sneaker store as madhouse at 7am.
Whatddaya think? Marketing at it's finest?
marketing at its finest sits in the white house....but it is a good example.
A few years ago me and a friend had the idea to buy broomsticls wholesale, paint stripes on them, mark them up 1000% and sell them as the Stickity Stick. A new environmentally friendly, imagination stimulating kids toy with countless uses limited only by the childs inventiveness. I was actually serious about it but my friend, showing an astounding lack of vision IMO, backed out and I didn't have the resources to give it the full marketing push it needed. I couldn't get anyone else interested either. Too bad, it would have sold like the Pet Rock IMO.
Point, people will buy a turd if you put a stripe on it and a girl with big tits in front of it.. or a bunch of American flags.....